Claude Code is now for everyone. It's called Cowork.

Hi everyone,

Something dropped yesterday that has me more energized about AI than I've been in months.

It's called Claude Cowork, and if you've been following my content about Claude Code, this is exactly what I've been hinting at.

Here's the thing. While other AI content creators were telling everyone "you MUST learn Claude Code," I kept saying wait a bit. Not because Claude Code wasn't capable. It absolutely was. But I had a feeling something more accessible was coming, and I wanted you to be ready for it rather than struggling through terminal commands.

That wait is over.

Let's be honest. Claude Code was intimidating.

It ran in the terminal. The command line interface. That dark screen with white text that makes most people want to close their laptop.

Even though Claude Code delivered impressive results, the word "Code" in the name scared people off. I coached founders on it, and yes, it was a bit painful to set up. But once it worked? Mind blowing.

The problem was getting people past that fear.

Anthropic did something smart. They took everything that made Claude Code so capable and wrapped it in an interface anyone can use.

No more terminal. No more scary dark screen. Just a clean interface inside the Claude Desktop app.

But here's what really got me excited: the name.

Cowork.

Not "Claude Assistant." Not "Claude Agent." Cowork.

Think about what that word means. It's not about AI working for you. It's about AI working with you. Side by side. Human + AI, coworking together.

That's exactly what I've been saying: we don't use AI, we work with AI. And Anthropic clearly understands this. The naming isn't accidental. They're positioning Claude as a collaborator, not just a tool.

Here's the practical stuff.

Cowork lets you give Claude access to a specific folder on your computer. Just that folder, nothing else.

This is huge for safety. Claude Code had access to your whole system (if you let it). Cowork is sandboxed. It can only touch the files you choose. Much safer.

Once you give it access, you can ask Claude to:

And the best part? It runs parallel agents. Meaning it can work on multiple things at once. You can queue up tasks and let Claude handle them while you do other work.

In my demo, I asked it to create a website prototype from my brand copy files. It:

All while I sat there watching it work through each step.

I'm not the only one who sees this.

Reddit cofounder Alexis Ohanian posted on X: "This is big."

Tech headlines are calling it "Claude Code for non-technical tasks." Fortune ran a piece saying it "could threaten dozens of startups."

TechCrunch called it "Claude Code without the code." That's how significant this is.

The community response has been fascinating too. People are already using it for travel research, slide creation, and weekly planning. Simon Willison's deep dive describes it perfectly: "Claude Code for the rest of your work."

Cowork is still in research preview. Right now, it's only available for Max subscribers. That's $100 or $200 per month.

It also only works on macOS with the Claude Desktop app.

But here's my prediction: this will roll out to all tiers soon. Anthropic knows they have something special. They're just being careful during the preview phase.

If you have a Claude Max subscription: try it immediately. Open Claude Desktop, look for the Cowork tab, and experiment.

If you don't have Max yet: start learning how agents work. Learn about skills and subagents. Understand what's possible. Because when Cowork becomes available to everyone, you'll want to hit the ground running.

And if you're a founder or leader thinking about how to prepare your team for this shift?

This is exactly what I help companies do.

AI is not about text generation anymore. It's about getting actual work done: organizing files, creating presentations, prepping for your week, building prototypes. The kind of stuff that used to eat up hours of your time.

The teams that figure this out early will have a massive advantage. The teams that wait? They'll be playing catch-up.

If you're leading a company of 50 or more people and want to prepare for this new era:

It takes 5 minutes. You'll get a custom report showing where your organization stands. And you can book a call with me to talk through it.

Take the AI Readiness Assessment

I've trained thousands of people and dozens of companies on working with AI. I've seen teams get $1.2 million in ROI in just 12 weeks. I've seen minimum returns of 6x across the board.

This isn't about making people afraid of AI. It's about giving them superpowers.

That's the Human + AI approach. That's what AI Operators do.

Things are getting heated in the AI space again. And honestly? This is exactly the kind of shift I love to see.

Thanks for reading,

Tim